Print isn’t dead — at least not here.

With its economy booming and city staff on the phone with potential businesses almost daily, Moore city officials are combining new technology with a more traditional method to market their community.

A simple, fact-filled, printed booklet about the city and its people.

The results are impressive.

Released just this week, the 16-page Economic profile is the “best one yet,” says Deidre Ebrey, Moore’s director of economic development.

Ebrey, who’s overseen the production of all four of the city’s past profiles said this year’s document is special because of its ties to the community’s anniversary celebration and a new city-produced documentary.

“We started doing the profile because there was a good story to tell,” Ebrey said. “My staff and I continually watch our economic indicators and they show the city is booming, the economy is booming and our growth is dynamic. It just didn’t seem adequate to put that type of information in a folder.”

Instead, city staff developed a comprehensive brochure about the community with information about population, housing, quality of life, lifestyle, business climate, the labor market, retail growth, business development, business resources, schools and even the centennial celebration.

“It’s a very functional piece,” Ebrey said. “It helps sell our city.”

Based on a similar booklet produced by the city of Edmond, Moore’s profile gives the prospective business owner or potential home buyer an in-depth look at life in Moore.

“A document like this is necessary when you’re trying to sell the city,” Ebrey said. “Whether it’s to a person moving here, or a new business, there’s a piece of data here that a person is going to need.”

But homeowners and business owners aren’t the only ones requesting copies.

Moore’s schools are incorporating the booklet into their curriculum so students can learn more about the community.”

“I know many of our schools are using it” Ebrey said “And that’s wonderful. Plus, the real estate agents and homebuilders love it, too. They are using it to help sell homes.”

In fact, the booklet is proving so popular that Ebrey and Todd Jenson, an economic development specialist in her department, delivered hundreds of copies, themselves, last year.

“We drove around to every home on the Showcase of Homes and dropped off boxes of the profile last year,” she said. “The school district requested several hundred copies, as did the Chamber of Commerce; it’s very popular.”

Printed in full color on thick, glossy stock the booklet looks expensive.

It’s not.

“We printed about 5,000 copies for less than $1 per copy,” Ebrey said, “and that’s including the cost of the graphic design.”

Total cost for the project: $4,600.

But cost effectiveness isn’t the booklet’s only selling point.

The data and images are all Moore — there’s no canned information and every image reflects the town.

“Almost all information in here comes from city resources,” Jenson said. “We took advantage of information from numerous city departments, such as the police, county assessor, community development — it was truly a team effort.”

That effort also included the photography.

“That’s one thing I’m very proud of,” Ebrey said. “All the images are of Moore; so the booklet really represents our community.”

Persons wanting more information about the profile, or a copy of the profile itself, can download the electronic version at www.mooreed.com. Printed copies of the booklet are available at Moore City Hall, 301 N. Broadway, Ave.

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