The Moore American

Sports

September 19, 2012

‘Sooner Sports TV Powered by FOX Sports’ is born

MOORE — Oklahoma doesn’t have its own television network, but the deal it announced on Wednesday with FOX Sports comes pretty close.

OU and FOX Sports have agreed 10-year multimedia programming partnership featuring “Sooner Sports TV Powered by FOX Sports,” a multiplatform network that provides for immediate and wide distribution of at least 1,000 hours of OU sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest and FOX College Sports, according to announcement from OU and FOX Sports.

The financial terms of the agreement were not released, but a source close to the negotiations told the Transcript on Wednesday it will be worth close to $5 million per year to OU.

The programming will be distributed on FOX Sports Networks, reaching an estimated 9 million televisions in Oklahoma, Texas, Arkansas and Louisiana. Select programming from “Sooner Sports TV” will available nationally, either on FOX College Sports via cable providers or on outer market regional sports packages offered by satellite providers, , according to the joint announcement.

“Being able to launch to 9 million people with the opportunity to grow that base is exciting,” OU athletic director Joe Castiglione said. “We examined the amount of programming we would have available to us and getting at least 1,000 hours of programming in a multi-platform network was exciting to us.

“This was at least 10 times the amount programming OU has been able to offer previously to our fans. Partnering with one of the world’s leading media companies is exciting. The opportunity for us to engage in some creative programming that we can develop here on our campus in partnership with the variety of entities we have available, all of that was important. To do it in a way that made the most sense for our program going forward.”

The agreement includes an online component featuring extensive “all-access” content not televised on FOX Sports networks. Such material will include live streaming, archived games, and additional content exclusively for the web, according to the joint announcement.

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