The slowly-increasing commercialization of Facebook will grow this weekend. Facebook and Target are now friends. Big time.

The social networking site, which projects to take in an estimated $1.3 billion in advertising revenue this year, is getting into the gift card business beginning Sunday.

The new Facebook gift cards will be available in values of $15, $25 and $50 at all of Target’s 1,750 retail stores and at Target’s website.

USA Today reports Facebook is banking that some of its 500 million members will buy cards and use them on social games, applications and virtual goods. They can be spent like Apple’s iTunes cards.

Facebook hopes buyers will give them as holiday gifts this year. Target already sells gift cards for online games. The market for online gaming continues to grow. At least 19 games on Facebook have more than 10 million active users a month.

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